Earth Day, Part One: The Idea
Earth Day is a thing I've only really heard of on American television, but since discovering 4ocean my Instagram is now full of their Earth Day bracelet campaign, among others which I will get to later. So having very little idea what Earth Day was about, I decided to do some digging. The 4ocean bracelet made from one pound of recycled plastic pulled from the sea. It started in 1970 and was founded by Gaylord Nelson, a US Senator at the time. It's largely considered to be the birth of the modern environmental movement. At the time pollution was synonymous with success and prosperity, there was little conern for the long term effects on the environment. A book entitled Silent Spring by Rachel Carson, released a few years prior, was what opened Nelson's eyes to the issue. April 22nd, 1970, saw the first Earth Day. It was initially to educate and promote the idea of being sustainable and environmentally friendly. Over the years it gained traction and it beca